Kristina: You live in Skaneateles, in the Finger Lakes region of New York?Ĭhristine: I do. So Christine, where are you located?Ĭhristine: I actually work out of my home in a very small town called Skaneateles, New York, which is in central New York or the Finger Lakes region of New York. ![]() She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations, which is why I already like her and cannot wait to have a conversation. She has more than 20 years of experience in B2B technology, content campaigns, and digital marketing across a range of in-house agency and consulting roles. This week I am super excited to speak with Christine Polewarczyk who is the service director of content strategy and operations at SiriusDecisions. Thanks again for joining us this week on The Content Strategy Podcast. This podcast is brought to you by and Brain Traffic, a content strategy consultancy. Her areas of expertise include digital marketing, web strategy, content strategy, localization, SEO, lead generation, publishing, and content management. Christine has worked full-time and as a consultant for a variety of organizations ranging from startups to large enterprises, including Alfresco Software, Cisco, Iron Mountain, Manhattan Associates, PTC, Salesforce, SAP, and TechTarget. Prior to joining SiriusDecisions, she ran global marketing campaigns and field marketing at SDL Language, where she transformed a traditional marketing organization into a high-performing lead-generation machine. ![]() She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations. Christine helps SiriusDecisions clients build and optimize their B2B content engines and transform them into competitive differentiators. She has more than 20 years of experience in B2B technology, content, campaigns, and digital marketing across a range of in-house, agency, and consulting roles. Beyond the powerful synergies of our two firms what will make this work is our shared passion for our clients' success.Christine Polewarczyk is a Service Director of Content Strategy and Operations at SiriusDecisions. Rich Eldh, Sirius Decisions' co-founder and co-chief executive officer, added: "Allying with Forrester changes the game for our clients and accelerates our growth across industries, regions, and business functions. “The combined value of Forrester's strategic and Sirius Decisions' operational capabilities will help our clients change and grow in tumultuous times." Empowered customers and the disruptive power of technology are forcing business and technology leaders to take decisive action and make deep-rooted changes while delivering quarterly results. George Colony, Forrester's chairman and chief executive officer, said: "Today's announcement was driven by our clients. The transaction is expected to close in January 2019. Michael Doyle, Forrester’s chief financial officer, expects the deal to add around $100m to the company’s revenue in 2019 on a pro forma basis. Meanwhile Forrester claims the buyout will approximately double its addressable market in strategy from $20bn to $40bn. The platform will also be marketed to executives outside of marketing, sales and product, with professionals IT and ‘customer experience’ earmarked as new clients. ![]() With growth in mind, Forrester will take Sirius Decisions’ current B2B offering and map it onto other verticals, such as financial services, retail, healthcare, energy and utilities, as well as into newer markets throughout EMEA and APAC. Sirius Decisions will remain a distinct brand within the Forrester Group and no management changes are expected as a result of the acquisition. "As CMOs broaden their outlook for growth both in terms of acquisition and enrichment we do see them making more monies available for these kinds of offerings." "CMOs and marketing teams now have a broader remit for growth and that’s different from allocating resources to advertising," he said.
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